Adult ad networks: ExoClick, TrafficJunky, JuicyAds, TrafficStars

For a tube that wants to sell its own ad space, three of the four names in the title are candidates and one is not. ExoClick, TrafficStars and JuicyAds all take publishers, run your zones through an auction, and pay weekly or monthly. TrafficJunky's pages describe a platform that sells advertising on Aylo's own sites; we found nothing on them inviting outside publishers. None of the three publishes a CPM you can count on, and only JuicyAds states what it keeps. So the choice is less about who pays most, which nobody can tell you in advance, than about which formats you want, what each network lets you run on a page, and how much of it your visitors will stand.

What follows is read on each network's own pages at the time of writing. Terms change; the network's page is the reference, not this article.

The four, side by side

Network	Formats offered to publishers	What its pages say about pay	Minimum payout	Approval
ExoClick	Banners, sticky banners, popunder, interstitials, native widgets, in-stream and outstream video, in-video banners, push and in-page push	Earnings are revenue "less ExoClick margin", at ExoClick's discretion; no percentage stated	From 20 EUR/USD (Paxum) to 200 (wire); weekly or monthly	Manual review, usually within a day
TrafficStars	Banners, native, video pre-roll and slider, push and in-page push, popunder, full-page interstitial	No publisher share stated; advertisers bid in real time	From $10 (USDT) to $1,000 (wire); weekly or monthly	Each site reviewed, up to a day
JuicyAds	Banners, mobile banners, native, layer and float ads, popunder, video	"25% default commission" in its terms, adjustable at its discretion	Generally $25, higher for some methods	Adult sites only; site verified with a meta tag
TrafficJunky	Sells banners, native, pre-roll, popunder and more on its own network (Pornhub, YouPorn, RedTube, Tube8)	No publisher terms on its pages	None published	No publisher sign-up on its pages

ExoClick: the widest menu, and a rulebook to match

ExoClick has the longest list of formats of the four, from the standard banner sizes (300x250, 728x90, 160x600, 900x250) to VAST pre-roll, vertical video for scroll feeds, push notifications and a multi-format zone that holds up to ten banner and native units. Its earnings page reduces pay to impressions divided by a thousand times the eCPM, where the eCPM blends whatever pricing its advertisers used. What share of the advertiser's spend reaches you, the terms leave to "ExoClick's margin", at its discretion.

The part worth reading before you sign up is the list of what gets a site refused. The rejection page names a site that is not 2257 compliant, a free or shared hosting domain, too many ad zones for the content, low traffic quality, and malicious content. The terms add a limit that applies to every network on the page together: more than six ads per page, more than two pop-ups or pop-unders, or more than one exit pop makes a site ineligible. And popunders are capped by default to one display every twelve hours per visitor, which you can change.

That six-ads ceiling is a useful rule even if you never use ExoClick. It is a network telling you, in its own terms, where it thinks a page stops being a page.

TrafficStars: similar formats, fewer published rules

TrafficStars offers much the same range on its ad formats page: banners in six sizes, native, VAST pre-roll up to thirty seconds, push and in-page push, popunder and full-page interstitial. Its publisher pages do not state a revenue share, and we found no minimum traffic requirement on them. A site stays pending until the compliance team reviews it, which it says takes up to a day.

Its guidelines are shorter than ExoClick's and point the same way: no sites under construction, no pages with too many ads, no "click the ads" wording, at most one exit popup on regular ads. The payout grid is the widest of the three, from ten dollars in USDT to a thousand by international wire, on its payment page.

JuicyAds: the only one that says what it keeps

JuicyAds is the one to read if you want to know the split. Its terms state a 25% default commission, with the caveat that the actual rate is set at its discretion. Its help centre is equally direct about rates: it does not provide fixed or minimum CPM or CPC rates, because the network is an active bidding platform, and it warns publishers not to estimate their earnings from the advertiser rate sheet.

It also has something the others do not advertise, a fixed-price marketplace. With Direct Buy, an advertiser buys one of your banner spots for seven, fourteen or thirty days at a price you set, prepaid, whatever the clicks or impressions. Unsold spots fall back to network ads paid per click or per impression. For a niche site with a recognizable audience, a flat weekly price for the top sidebar is often easier to reason about than an auction, and it is the one format here where you set the number.

JuicyAds caters exclusively to adult sites. It does not impose a specific limit on banners per page, but it removes sites it considers banner farms.

TrafficJunky: a buyer's platform, not a seller's

TrafficJunky comes up in every conversation about adult ads, so it belongs in the comparison, but on the other side of it. Its networks page lists Pornhub, YouPorn, RedTube and Tube8, and its media kit describes "direct access to Pornhub network" with "no third parties involved". Its pages have an advertiser section and no publisher one, its sign-up form does not ask which side you are on, and its FAQ answers advertiser questions only.

For a tube owner, TrafficJunky is where you would buy traffic, not where you would sell your own. If you have seen a revenue share quoted for TrafficJunky publishers somewhere, it did not come from TrafficJunky's pages.

What goes in which slot

A tube has a handful of places where an ad makes sense, and they do not want the same format.

Under and over the player. The spot every visitor looks at. A 728x90 under the player and a smaller unit over it are the classic pair. Pre-roll is the obvious idea and usually the wrong one on an embed tube, because VAST pre-roll needs a player you control, and on an embedded video the player is the source's. It works on video you host yourself; ExoClick offers a free HTML5 player with pre-roll support for that case.

The sidebar. Two 300x250, top and bottom, on video pages. The top one is the best display slot on the site after the player. It is also the natural place for a flat-price Direct Buy, or for a banner of your own, such as a cam program on your affiliate code, which earns on revenue share instead of per impression.

In the grid. A native unit or a 300x250 among the thumbnails on home and category pages. It gets seen because it sits in the content, which is also why it has to be clearly labelled as an ad.

Footer. A 728x90 on every page. Low attention, no harm.

Popunders. Keep them to one, capped per visitor. They pay on impressions whatever the visitor does next, and on a site that lives on returning search visitors, that is the problem. Google's page on intrusive interstitials says elements that obstruct the content "may lead to poor search performance" and can "erode their trust in your website". A popunder opens behind the page rather than over it, but full-page interstitials do not, and a visitor who has closed three of them is less likely to come back.

Before you pick

Try two networks, not four, on the same slots for the same weeks, and compare what reached your account, not what the dashboard estimated. Keep the 2257 statement and a DMCA contact on the site before you apply, since both come up in the approval rules. And count your ads per page against ExoClick's six, whatever network you use.

On a Jimp site the six slots are yours to fill with your own creatives, an image or a short muted MP4 with your link, targeted by niche, performer or tag; the monetization page shows the slots and the monetization docs list their sizes. A Jimp site does not run third-party ad scripts, so network zones are for a site where you control the code. Which is where this comparison is most useful anyway: pick the network for the formats you want, and the slot for the format.